![]() ![]() We will retain a focused team of creative development and business affairs experts to shepherd the 30+ Hasbro-based projects in development working with the best studios and distribution platforms in Hollywood including ongoing development of the Transformers and G.I. We will bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint including toys, publishing, gaming, licensed consumer products, and location-based entertainment. Hasbro Entertainment’s mission is to develop, finance, and produce entertainment based on the rich vault of Hasbro-owned brands. “Hasbro Entertainment will be the new marquis for our ongoing entertainment efforts after the sale closes, under the leadership of Olivier Dumont, the current head of eOne Family Brands. ![]() But, they will look towards partners (ex: Paramount Pictures) to carry out the executions. Hasbro will keep the entertainment development aspect of its own brands under a new banner titled Hasbro Entertainment. However, they did not forget to comment on the future of the Transformers franchise as well as the future of other entertainment franchises. Another day, another dollar… Actually, 500 million dollars!Īnnouncing their sale of eOne to Lionsgate, toy giant Hasbro kickstarted this quarter’s earnings call.
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